Privacy policy
At Perfect Feeling, operated by PerfectFeelingBeauty LLC, your privacy and trust are very important to us. This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal information when you use our website, services, or interact with our brand in any capacity. It also explains your rights and choices under applicable privacy laws.
By visiting our website (www.perfectfeeling.us), making a purchase, signing up for communications, or using any of our services, you consent to the practices described in this Privacy Policy.
1. Who We Are
Perfect Feeling is a U.S.-based independent fragrance brand offering unisex, vegan, cruelty-free perfumes. Our legal entity is PerfectFeelingBeauty LLC, registered and operating in Naples, Florida.
For the purpose of data protection laws (e.g., GDPR, CCPA), we are the “data controller” of your personal information.
2. Information We Collect
We collect different types of personal and technical information depending on how you interact with us:
a) Personal Identifiable Information (PII)
Full name
Email address
Billing and shipping addresses
Phone number
Order and transaction details
Account login credentials (if you create an account)
Payment method (processed via third-party gateways only)
Product reviews, questions, or communications
b) Automatically Collected Data
IP address and geolocation (approximate)
Browser and device type
Referring/exit pages and URLs
Session data and site navigation behavior
Cookies and pixel tags (see section 10)
c) Optional Information
Social media handle or profile (if you connect or contact us via platforms like Instagram, TikTok, etc.)
Your preferences (e.g., fragrance choices, email marketing opt-in)
Feedback, surveys, or custom requests
We do not collect or store sensitive personal data such as health, biometric, or government ID information.
3. How We Collect Information
We collect data when:
You place an order or create an account
You sign up for newsletters, texts, or promotions
You contact us via email, chat, or social media
You interact with our website (via cookies, pixels, analytics)
You enter a giveaway, promotion, or UGC campaign
You voluntarily submit feedback, reviews, or testimonials
We may combine data from multiple sources (e.g., Shopify + Google Analytics + Instagram interactions) to enhance your experience.
4. How We Use Your Information
We use your personal data to:
Process and fulfill your orders
Communicate order updates or shipping confirmations
Manage your customer account
Provide customer service and support
Send marketing messages (only with your consent)
Prevent fraud or misuse of our services
Customize product recommendations
Comply with legal and tax obligations
Improve site functionality and user experience
We may also use aggregated or de-identified data for statistical, marketing, or operational analysis.
5. Marketing Communications
If you opt in to our email or SMS marketing, we may send:
Product announcements
Exclusive offers or promotions
Early access notification
Brand updates or stories
You may unsubscribe at any time by clicking the “unsubscribe” link in any email or replying “STOP” to SMS. We never share your marketing consent with third parties.
6. Legal Basis for Processing (GDPR)
For visitors from the European Economic Area (EEA), we rely on one or more of the following legal grounds to collect and use your personal data.
Performance of a contract (e.g., completing your order)
Your consent (e.g., marketing opt-in)
Legal obligations (e.g., tax law)
Legitimate interests (e.g., to prevent fraud or improve our services)
7. Who We Share Your Information With
We do not sell or rent your personal data.
We may share your information with:
Service Providers (e.g., Shopify, PayPal, Stripe, USPS, Google Analytics, Klaviyo, Meta Ads)
Marketing Platforms (only when you’ve opted in)
Legal Authorities (if required to comply with the law, respond to legal process, or prevent harm)
Business Successors in the event of a merger, sale, or transfer of assets
All third parties are required to maintain the confidentiality and security of your data in compliance with applicable law.
8. International Data Transfers
Your data may be stored and processed in the United States or any country where we or our service providers operate. By using our services, you consent to this transfer and acknowledge that data protection laws may differ from those in your country.
For EU/UK customers, we use data processors that comply with Standard Contractual Clauses (SCCs) under GDPR.
9. How Long We Retain Your Data
We retain personal data:
For as long as your account is active
As needed to fulfill your orders or provide services
As required to comply with legal or accounting obligations
Until you request deletion (see Section 12)
Inactive accounts or data may be deleted after a period of inactivity.
10. Cookies & Tracking Technologies
We use cookies, pixels, and similar tools to:
Recognize repeat visitors
Store cart contents and login sessions
Measure site traffic and behavior
Customize your browsing and shopping experience
Enable retargeting via ads (e.g., Instagram, Facebook, Google)
You can manage or disable cookies via your browser settings, but some features may be affected.
11. Third-Party Links
Our website may contain links to third-party platforms (e.g., Instagram, TikTok, checkout platforms). We are not responsible for the privacy or content of those sites.
Please review their privacy policies before sharing any personal information.
12. Your Rights
Depending on your location, you may have rights to:
Access your personal information
Correct inaccuracies
Request deletion (“Right to be Forgotten”)
Object to or restrict certain uses
Withdraw consent at any time
Data portability (for GDPR users)
To exercise your rights, email us at: info@perfectfeeling.us
We may require proof of identity to process your request.
13. Children’s Privacy
Our website and products are not intended for use by individuals under 13 years of age.
We do not knowingly collect personal data from minors. If we discover that a child has submitted information, we will delete it immediately.
14. Security
We implement administrative, technical, and physical safeguards to protect your personal information. While we use secure hosting, SSL encryption, and strict access controls, no system is 100% secure. You use our site at your own risk.
15. Policy Updates
We may revise this Privacy Policy periodically. Changes will be posted on this page with an updated “Effective Date.”
Your continued use of our services after a change constitutes acceptance of the revised policy.
16. Contact Us
If you have any questions, concerns, or would like to exercise your privacy rights, contact us:
Perfect Feeling / PerfectFeelingBeauty LLC
📍 Naples, Florida – United States
📩 Email: info@perfectfeeling.us